CORE Business Academy | A Business Education Organization
CORE Business Academy
A Business Education Organization by ASKCRAIGTEE

Practical business and technology education built around real life.

CORE Business Academy helps business owners, professionals, families, churches, schools, and communities learn the practical skills needed to communicate better, use technology wisely, build stronger systems, and grow with confidence.

Choose Your Learning Track → Explore Class Catalog → Upcoming Tech Bus Classes →

Choose Your Learning Academy

CORE Business Academy organizes practical education into focused academies so individuals, businesses, churches, schools, and community organizations can quickly find the learning path that fits their needs.

15 Classes

Digital Discernment Academy

Practical education for families, churches, schools, businesses, and communities navigating technology, safety, influence, truth, and healthy digital habits.

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7 Classes

Artificial Intelligence Academy

Plain-language AI education focused on useful applications, responsible use, practical workflows, and informed decision-making without the hype.

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5 Classes

Business Systems Academy

Training for owners and teams who want cleaner operations, stronger processes, better tools, and less chaos.

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8 Classes

Sales & Communication Academy

High-trust communication and sales training for business owners, professionals, leaders, and teams.

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5 Classes

Marketing Academy

Hands-on training for stronger visibility, better content, clearer messaging, and practical marketing execution.

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4 Classes

Technology Bus Community Series

Accessible community classes delivered through The Technology Bus and partner locations.

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Learn Online, Live, or in Your Community

CORE Business Academy is designed to grow into a flexible education platform. Start with a live class, attend a Technology Bus session, request group training, or move into self-paced academy access as the membership area expands.

Live Classes

Browse the complete academy catalog and tell us which classes you would like to attend.

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Academy Access

Access self-paced learning paths, course content, resources, replays, and track-based training through the CORE Business Academy online learning platform.

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Group Training

Businesses, churches, schools, nonprofits, and community organizations can bring CORE Business Academy training to their people.

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Explore the CORE Business Academy Catalog

Browse the academies below, expand any academy to view its classes, and open a class to read the complete description. When you find a class you would like to attend, use the interest button to join the notification list.

15 Classes

Digital Discernment Academy

Practical education for families, churches, schools, businesses, and communities navigating technology, safety, influence, truth, and healthy digital habits.

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Digital Discernment Program

Digital Discernment Program

CORE Business Academy Class
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What This Class Is About

The Digital Discernment Program is CORE Business Academy’s flagship full-day seminar. This immersive, eight-hour learning experience helps individuals, families, churches, schools, businesses, and community organizations understand how technology, social media, artificial intelligence, algorithms, scams, misinformation, privacy, and digital habits influence everyday decisions. Through practical instruction, real-world examples, guided discussion, and interactive activities, attendees learn how to approach technology with wisdom, confidence, responsibility, and purpose rather than fear.

What Attendees Will Take Away

  • A practical decision-making framework for evaluating digital tools, content, and online situations.
  • Greater awareness of AI, social media influence, privacy risks, scams, misinformation, and online manipulation.
  • Practical strategies for creating healthier boundaries and safer digital habits at home, work, church, or school.
  • Tools for protecting personal information and responding more thoughtfully to digital pressure.
  • A personal action plan attendees can begin applying immediately.

Ready to Attend?

This full-day seminar is ideal for anyone who wants to become more confident, informed, and intentional in the digital world. Click the button below to complete the interest form and tell us you would like to attend an upcoming Digital Discernment Program.

Register Now
Predator In Your Pocket

Predator In Your Pocket

CORE Business Academy Class
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What This Class Is About

Predator In Your Pocket is a practical digital-safety class for parents, grandparents, educators, church leaders, and concerned adults. It explains how online predators use smartphones, social media, gaming platforms, messaging apps, secrecy, grooming, manipulation, and emotional pressure to gain access to children and teens. The class focuses on recognizing patterns early and creating safer conversations and habits without relying only on fear.

What Attendees Will Take Away

  • A clearer understanding of how online grooming typically begins and progresses.
  • Warning signs that may appear in behavior, devices, apps, conversations, and relationships.
  • Practical ways to talk with children and teens about online safety without shutting down communication.
  • Strategies for device access, privacy, boundaries, and family accountability.
  • Steps to take when something feels wrong or a concerning interaction is discovered.

Ready to Attend?

Knowledge and preparation are powerful forms of prevention. Click the button below to complete the interest form and let us know you want to attend Predator In Your Pocket.

Complete the Class Interest Form →
AI, Deepfakes & Digital Manipulation

AI, Deepfakes & Digital Manipulation

CORE Business Academy Class
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What This Class Is About

This class explores how artificial intelligence can create convincing images, cloned voices, altered video, synthetic identities, and persuasive content that may be difficult to distinguish from reality. Attendees learn how digital manipulation is used in scams, misinformation, reputation attacks, and social influence, along with practical habits for slowing down and verifying what they see and hear.

What Attendees Will Take Away

  • An understanding of how deepfakes, voice cloning, and synthetic media are created and used.
  • Common warning signs of manipulated images, audio, video, and online identities.
  • A repeatable process for checking sources, context, credibility, and intent.
  • Practical verification tools and questions to use before sharing or responding.
  • Greater confidence navigating a world where seeing and hearing are no longer automatic proof.

Ready to Attend?

Do not wait until manipulated content affects your family, organization, or reputation. Click the button below to complete the interest form and request notification for the next class.

Complete the Class Interest Form →
Digital Footprints & Online Reputation

Digital Footprints & Online Reputation

CORE Business Academy Class
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What This Class Is About

Every search, post, photo, comment, review, tag, and shared item can contribute to a lasting digital record. This class explains how digital footprints shape personal reputation, school and employment opportunities, business credibility, relationships, and future choices. Attendees learn how to review, improve, and intentionally manage what others may find online.

What Attendees Will Take Away

  • A clear understanding of active and passive digital footprints.
  • Methods for reviewing search results, profiles, privacy settings, and public content.
  • Strategies for removing, correcting, or reducing damaging digital information when possible.
  • Practical habits for building a more positive and credible online reputation.
  • Guidance for helping children, teens, employees, or teams think before they post.

Ready to Attend?

Your online reputation is being shaped whether you manage it or not. Click the button below to complete the interest form and join the notification list for this class.

Complete the Class Interest Form →
Cyberbullying Awareness

Cyberbullying Awareness

CORE Business Academy Class
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What This Class Is About

Cyberbullying Awareness helps adults and young people recognize harassment, exclusion, humiliation, impersonation, rumor-spreading, threats, and repeated intimidation online. The class explains how cyberbullying differs from ordinary conflict and provides practical guidance for documenting incidents, supporting those affected, using platform tools, and responding without escalating the situation.

What Attendees Will Take Away

  • The ability to distinguish cyberbullying from disagreement, teasing, or isolated conflict.
  • Warning signs that someone may be experiencing or participating in online harm.
  • Practical steps for documenting, reporting, blocking, and preserving evidence.
  • Communication strategies for supporting a child, teen, student, employee, or family member.
  • Approaches for building safer, kinder, and more accountable digital communities.

Ready to Attend?

Early recognition and informed action can make a major difference. Click the button below to complete the interest form and tell us you want to attend Cyberbullying Awareness.

Complete the Class Interest Form →
Screen Time & Healthy Technology Habits

Screen Time & Healthy Technology Habits

CORE Business Academy Class
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What This Class Is About

This class examines how notifications, endless scrolling, gaming, streaming, social media, and constant device access can affect sleep, focus, productivity, emotional health, relationships, and family routines. Rather than promoting unrealistic technology bans, it helps attendees create practical boundaries and healthier habits that can be sustained.

What Attendees Will Take Away

  • A better understanding of how screen habits affect the brain, body, attention, and relationships.
  • Tools for identifying unhealthy patterns and high-risk times of day.
  • Practical boundary-setting strategies for individuals and families.
  • Ways to reduce distraction while improving sleep, presence, and productivity.
  • A realistic technology-use plan tailored to personal or household needs.

Ready to Attend?

Small changes can create better focus, stronger relationships, and healthier routines. Click the button below to complete the interest form and be notified when this class is scheduled.

Complete the Class Interest Form →
Protecting Your Family Online

Protecting Your Family Online

CORE Business Academy Class
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What This Class Is About

Protecting Your Family Online provides a practical framework for building a safer digital environment at home. The class covers device access, passwords, privacy settings, location sharing, messaging, gaming, social media, scams, age-appropriate conversations, and family expectations. The focus is on trust, communication, preparation, and shared responsibility.

What Attendees Will Take Away

  • A practical family digital-safety checklist.
  • Guidance for setting age-appropriate rules and expectations.
  • Better understanding of privacy, location sharing, messaging, gaming, and social media risks.
  • Conversation strategies that keep communication open rather than driving activity underground.
  • Steps for creating a family technology agreement and response plan.

Ready to Attend?

Your family deserves a digital-safety plan that is practical, clear, and built on trust. Click the button below to complete the interest form and request the next available class.

Complete the Class Interest Form →
Digital Privacy & Data Protection

Digital Privacy & Data Protection

CORE Business Academy Class
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What This Class Is About

This class explains how personal and organizational data is collected, stored, shared, sold, and exposed through websites, apps, devices, online accounts, and everyday digital activity. Attendees learn how permissions, cookies, location tracking, public profiles, shared devices, data brokers, and weak security practices affect privacy and trust.

What Attendees Will Take Away

  • A clearer understanding of what personal data is collected and how it may be used.
  • Practical privacy settings for accounts, apps, browsers, and devices.
  • Strategies for reducing unnecessary exposure and limiting permissions.
  • Better habits for protecting sensitive family, customer, employee, or organizational information.
  • A simple privacy review process attendees can repeat regularly.

Ready to Attend?

Privacy is easier to protect before information is exposed. Click the button below to complete the interest form and tell us you want to attend Digital Privacy & Data Protection.

Complete the Class Interest Form →
Passwords, Scams & Identity Theft

Passwords, Scams & Identity Theft

CORE Business Academy Class
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What This Class Is About

This class helps attendees strengthen account security, recognize common scams, and respond quickly when personal or financial information may be compromised. It covers password creation, password managers, multifactor authentication, phishing, impersonation, fake support messages, account takeovers, and identity-theft response.

What Attendees Will Take Away

  • A practical system for creating and managing stronger passwords.
  • An understanding of multifactor authentication and why it matters.
  • Common signs of phishing, impersonation, fake invoices, and urgent-message scams.
  • Steps for protecting financial, personal, and account information.
  • A response checklist for suspected fraud, account compromise, or identity theft.

Ready to Attend?

One informed decision can prevent months of financial and emotional damage. Click the button below to complete the interest form and be notified about the next class.

Complete the Class Interest Form →
Recognizing Misinformation

Recognizing Misinformation

CORE Business Academy Class
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What This Class Is About

Recognizing Misinformation teaches attendees how to evaluate headlines, images, videos, sources, claims, and emotionally charged content before reacting or sharing. The class explains why misinformation spreads, how confirmation bias and urgency influence decisions, and how to verify information using practical tools and repeatable habits.

What Attendees Will Take Away

  • A process for evaluating headlines, sources, evidence, dates, and context.
  • Techniques for checking images, video, quotations, and viral claims.
  • Greater awareness of emotional manipulation and confirmation bias.
  • Practical questions to ask before believing or sharing content.
  • Tools for making more informed decisions in a fast-moving information environment.

Ready to Attend?

Truth matters, and responsible sharing starts with better habits. Click the button below to complete the interest form and reserve your place on the notification list.

Complete the Class Interest Form →
Online Safety for Seniors

Online Safety for Seniors

CORE Business Academy Class
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What This Class Is About

Online Safety for Seniors is a calm, beginner-friendly class focused on using technology with greater confidence and less fear. It covers fake support calls, suspicious emails and texts, online purchases, social media, passwords, privacy, account security, and common financial scams without overwhelming attendees with technical language.

What Attendees Will Take Away

  • Greater confidence identifying suspicious calls, messages, and websites.
  • Simple password and account-security practices.
  • Safer habits for online shopping, banking, email, and social media.
  • Steps for asking for help and verifying information before acting.
  • A practical checklist for staying connected while reducing risk.

Ready to Attend?

Technology should help you stay connected, not leave you feeling vulnerable. Click the button below to complete the interest form and request notification for the next senior safety class.

Complete the Class Interest Form →
Digital Safety for Churches

Digital Safety for Churches

CORE Business Academy Class
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What This Class Is About

Digital Safety for Churches equips church leaders, staff, volunteers, and members to navigate technology responsibly while protecting people and ministry. Topics include online communication, youth safety, privacy, livestreaming, scams, account access, digital reputation, social media, member data, and appropriate technology use.

What Attendees Will Take Away

  • A practical church digital-safety framework.
  • Guidance for protecting member, donor, youth, and organizational information.
  • Safer practices for social media, livestreaming, email, and online communication.
  • Strategies for recognizing scams, impersonation, and unauthorized access.
  • Policy and training ideas that support ministry without creating unnecessary fear.

Ready to Attend?

Protect your people while strengthening your ministry’s digital presence. Click the button below to complete the interest form and request this class for your church or leadership team.

Complete the Class Interest Form →
Digital Safety for Schools

Digital Safety for Schools

CORE Business Academy Class
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What This Class Is About

Digital Safety for Schools helps educators, administrators, staff, and families better understand student privacy, cyberbullying, online behavior, social platforms, AI-generated content, digital reputation, scams, and communication risks. The class emphasizes prevention, shared responsibility, and practical steps that support safer learning environments.

What Attendees Will Take Away

  • A clearer understanding of the digital risks affecting students and school communities.
  • Practical strategies for prevention, communication, documentation, and response.
  • Guidance for addressing AI-generated content, misinformation, and online reputation.
  • Tools for strengthening collaboration among educators, staff, students, and families.
  • Ideas for creating consistent digital-safety expectations and learning environments.

Ready to Attend?

Safer schools require informed adults and consistent expectations. Click the button below to complete the interest form and request this class for your school or organization.

Complete the Class Interest Form →
Raising Digital Citizens

Raising Digital Citizens

CORE Business Academy Class
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What This Class Is About

Raising Digital Citizens helps parents, caregivers, and educators teach children and teens how to use technology responsibly. The class focuses on respect, empathy, truthfulness, privacy, boundaries, permanence, reputation, critical thinking, and what to do when something goes wrong online.

What Attendees Will Take Away

  • A practical definition of responsible digital citizenship.
  • Conversation tools for teaching respect, empathy, privacy, and accountability.
  • Strategies for helping young people think before posting, sharing, or responding.
  • Guidance for addressing mistakes without shame or panic.
  • A framework for raising children who use technology with wisdom and purpose.

Ready to Attend?

Digital citizenship begins at home and grows through consistent guidance. Click the button below to complete the interest form and be notified when this class is offered.

Complete the Class Interest Form →
Social Media & Mental Health

Social Media & Mental Health

CORE Business Academy Class
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What This Class Is About

This class explores how comparison, validation, feedback loops, outrage, constant connectivity, and algorithm-driven content can affect mood, confidence, identity, relationships, and emotional well-being. Attendees learn how to recognize unhealthy patterns and create more intentional social-media habits.

What Attendees Will Take Away

  • A better understanding of how social platforms influence emotion, attention, and self-image.
  • Warning signs of unhealthy comparison, validation-seeking, isolation, or compulsive use.
  • Practical boundaries for reducing stress and improving emotional balance.
  • Conversation strategies for families, educators, teams, and peer groups.
  • A personal plan for healthier and more intentional social-media use.

Ready to Attend?

A healthier relationship with social media starts with awareness and practical choices. Click the button below to complete the interest form and request notification for the next class.

Complete the Class Interest Form →
7 Classes

Artificial Intelligence Academy

Plain-language AI education focused on useful applications, responsible use, practical workflows, and informed decision-making without the hype.

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Introduction To AI

Intro to AI for Small Business

CORE Business Academy Class
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What This Class Is About

Intro to AI for Small Business is a beginner-friendly class that explains artificial intelligence in plain language and demonstrates how it can support planning, writing, research, customer communication, marketing, productivity, and decision-making. The class focuses on realistic business uses, responsible review, and practical first steps.

What Attendees Will Take Away

  • A clear understanding of what modern AI tools can and cannot do.
  • Practical examples of AI use in everyday small-business work.
  • A simple process for choosing safe, useful starting points.
  • Guidance for reviewing accuracy, protecting information, and maintaining human judgment.
  • Several AI-supported workflows attendees can test immediately.

Ready to Attend?

You do not need to be technical to begin using AI effectively. Click the button below to complete the interest form and be notified when Intro to AI for Small Business is scheduled.

Complete the Class Interest Form →
AI Without the Hype

AI Without the Hype

CORE Business Academy Class
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What This Class Is About

AI Without the Hype separates useful artificial-intelligence capability from exaggerated promises and fear-based claims. Attendees learn where AI creates meaningful value, where it introduces risk, what it cannot reliably do, and how to evaluate tools based on business needs rather than trends.

What Attendees Will Take Away

  • A realistic understanding of current AI capabilities and limitations.
  • A framework for evaluating AI tools and proposed use cases.
  • Examples of productive, low-risk applications.
  • Awareness of privacy, accuracy, bias, and accountability concerns.
  • Greater confidence deciding when AI belongs in a workflow and when it does not.

Ready to Attend?

Cut through the noise and make better technology decisions. Click the button below to complete the interest form and join the notification list for AI Without the Hype.

Complete the Class Interest Form →
Prompt Engineering Fundamentals

Prompt Engineering Fundamentals

CORE Business Academy Class
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What This Class Is About

Prompt Engineering Fundamentals teaches attendees how to communicate more effectively with AI tools by providing clear goals, context, constraints, examples, and desired output formats. The class uses a repeatable approach that improves results while reducing unnecessary trial and error.

What Attendees Will Take Away

  • A practical structure for writing stronger prompts.
  • Techniques for adding context, constraints, examples, and audience details.
  • Methods for refining weak or inaccurate AI responses.
  • Reusable prompt patterns for planning, writing, research, and communication.
  • Better habits for checking accuracy and maintaining ownership of the final result.

Ready to Attend?

Better prompts produce more useful results. Click the button below to complete the interest form and be notified when Prompt Engineering Fundamentals is offered.

Complete the Class Interest Form →
AI for Marketing

AI for Marketing

CORE Business Academy Class
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What This Class Is About

AI for Marketing demonstrates how artificial intelligence can support audience research, campaign planning, messaging, offers, email drafts, social content, repurposing, and idea development. The class also addresses originality, brand voice, accuracy, and responsible human review.

What Attendees Will Take Away

  • Practical AI workflows for campaign and content planning.
  • Techniques for developing audience-focused ideas and messaging.
  • Methods for repurposing content across channels.
  • Guidance for preserving brand voice and originality.
  • A review process for checking claims, tone, quality, and accuracy.

Ready to Attend?

Use AI to strengthen your marketing without losing your voice. Click the button below to complete the interest form and request notification for the next class.

Complete the Class Interest Form →
AI for Content Creation

AI for Content Creation

CORE Business Academy Class
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What This Class Is About

AI for Content Creation shows attendees how to use artificial intelligence for brainstorming, outlines, scripts, captions, newsletters, presentations, and content repurposing. The emphasis is on creating stronger work faster while maintaining originality, accuracy, and a consistent human voice.

What Attendees Will Take Away

  • A repeatable content-development workflow from idea to final draft.
  • Prompting techniques for outlines, scripts, captions, and longer-form content.
  • Strategies for adapting one idea into multiple content formats.
  • Methods for improving tone, clarity, structure, and audience fit.
  • A responsible review process that protects originality and credibility.

Ready to Attend?

Create more consistently without handing your voice over to a machine. Click the button below to complete the interest form and join the notification list.

Complete the Class Interest Form →
AI for Educators

AI for Educators

CORE Business Academy Class
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What This Class Is About

AI for Educators helps teachers, administrators, trainers, and learning professionals understand how artificial intelligence affects lesson planning, student work, research, assessment, classroom policy, academic integrity, and digital literacy. The class balances practical applications with limitations and ethical considerations.

What Attendees Will Take Away

  • Practical examples of AI-assisted planning and instructional support.
  • Greater understanding of AI-generated student work and academic-integrity concerns.
  • Strategies for setting clear classroom or organizational expectations.
  • Methods for verifying AI-generated information and reducing bias.
  • A framework for responsible, transparent, and age-appropriate AI use.

Ready to Attend?

Educators need practical guidance, not hype or panic. Click the button below to complete the interest form and request notification for the next AI for Educators class.

Complete the Class Interest Form →
AI Ethics & Responsible Use

AI Ethics & Responsible Use

CORE Business Academy Class
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What This Class Is About

AI Ethics & Responsible Use examines the human consequences of automated tools and decisions. The class covers bias, privacy, consent, transparency, accuracy, ownership, accountability, displacement, and the risks of relying on systems that may produce confident but incorrect results.

What Attendees Will Take Away

  • A practical framework for evaluating the ethical impact of an AI use case.
  • Greater awareness of bias, privacy, consent, and transparency concerns.
  • Questions to ask before automating a decision or communication.
  • Guidance for assigning human oversight and accountability.
  • Principles for creating responsible AI policies and practices.

Ready to Attend?

Responsible AI use begins before a tool is deployed. Click the button below to complete the interest form and be notified when this class is available.

Complete the Class Interest Form →
5 Classes

Business Systems Academy

Training for owners and teams who want cleaner operations, stronger processes, better tools, and less chaos.

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CRM Systems 101

CRM Systems 101

CORE Business Academy Class
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What This Class Is About

CRM Systems 101 explains what a customer relationship management system is and how it helps businesses organize contacts, leads, appointments, opportunities, follow-up, communication, and customer history. The class focuses on practical structure and workflow rather than software jargon.

What Attendees Will Take Away

  • A clear understanding of the role a CRM plays in business operations.
  • Guidance for organizing contacts, leads, customers, and opportunities.
  • A basic pipeline structure for tracking progress and next steps.
  • Practical ideas for follow-up, reminders, appointments, and communication.
  • A checklist for evaluating or improving a CRM setup.

Ready to Attend?

A CRM only works when the system is clear and consistently used. Click the button below to complete the interest form and request notification for CRM Systems 101.

Complete the Class Interest Form →
Build the System Before the Business Breaks

Build the System Before the Business Breaks

CORE Business Academy Class
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What This Class Is About

This class is designed for owners and leaders who are experiencing growth, repeated mistakes, inconsistent execution, missed follow-up, or too much dependence on one person. It shows how to identify operational pressure points and build scalable systems before chaos, burnout, or customer problems become the norm.

What Attendees Will Take Away

  • A method for identifying the processes most likely to fail under growth.
  • Tools for clarifying ownership, responsibilities, and handoffs.
  • Strategies for documenting critical work without creating unnecessary bureaucracy.
  • Ways to reduce bottlenecks, rework, and dependence on individual memory.
  • A practical action plan for strengthening the business one system at a time.

Ready to Attend?

Do not wait for growth to expose every weakness in your operation. Click the button below to complete the interest form and be notified when this class is scheduled.

Complete the Class Interest Form →
Business Process Mapping

Business Process Mapping

CORE Business Academy Class
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What This Class Is About

Business Process Mapping teaches attendees how to visually document the people, steps, decisions, tools, inputs, outputs, and handoffs involved in recurring work. Mapping makes hidden complexity visible and creates a shared foundation for improvement, training, automation, and accountability.

What Attendees Will Take Away

  • A practical method for mapping a process from beginning to end.
  • Techniques for identifying delays, duplication, confusion, and bottlenecks.
  • Tools for clarifying roles, decisions, handoffs, and expected outcomes.
  • A stronger foundation for standardization, training, and automation.
  • A completed process map or clear plan for building one.

Ready to Attend?

You cannot improve a process that no one can clearly see. Click the button below to complete the interest form and request the next Business Process Mapping class.

Complete the Class Interest Form →
Workflow Automation

Workflow Automation

CORE Business Academy Class
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What This Class Is About

Workflow Automation shows attendees how to identify repetitive work that can be handled more consistently through triggers, actions, reminders, routing, and system integrations. The class emphasizes improving the process first so technology does not simply automate confusion.

What Attendees Will Take Away

  • A method for identifying appropriate automation opportunities.
  • An understanding of triggers, conditions, actions, and exceptions.
  • Examples of automation for lead follow-up, appointments, communication, and internal tasks.
  • Guidance for testing, monitoring, and maintaining automated workflows.
  • A practical automation plan tied to a real business process.

Ready to Attend?

Save time without sacrificing reliability or customer experience. Click the button below to complete the interest form and be notified when Workflow Automation is offered.

Complete the Class Interest Form →
SOP Development

SOP Development

CORE Business Academy Class
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What This Class Is About

SOP Development guides attendees through creating standard operating procedures that are clear, practical, usable, and easy to maintain. The class focuses on documenting the information people actually need to perform recurring work correctly and consistently.

What Attendees Will Take Away

  • A repeatable structure for writing effective SOPs.
  • Methods for documenting steps, roles, tools, standards, and exceptions.
  • Guidance for using screenshots, checklists, examples, and quality measures.
  • Strategies for testing SOPs with the people who will use them.
  • A plan for storing, reviewing, and updating procedures over time.

Ready to Attend?

Strong documentation protects quality, training, and continuity. Click the button below to complete the interest form and request notification for SOP Development.

Complete the Class Interest Form →
8 Classes

Sales & Communication Academy

High-trust communication and sales training for business owners, professionals, leaders, and teams.

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The CORE Fundamentals of Sales

The CORE Fundamentals of Sales

CORE Business Academy Class
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What This Class Is About

The CORE Fundamentals of Sales uses Curiosity, Observation, Reflection, and Engagement to create a more human, consultative sales process. Attendees learn how to ask better questions, listen for what matters, understand the customer’s real situation, and guide decisions without relying on pressure or manipulation.

What Attendees Will Take Away

  • A practical CORE framework for leading stronger sales conversations.
  • Questions that uncover goals, problems, priorities, and decision factors.
  • Listening and observation techniques that reveal what is not being said.
  • A process for connecting solutions to genuine customer needs.
  • Greater confidence moving conversations toward a clear next step.

Ready to Attend?

Build trust, improve conversations, and sell with greater purpose. Click the button below to complete the interest form and request the next CORE Fundamentals of Sales class.

Complete the Class Interest Form →
Objection Handling Without Pressure

Objection Handling Without Pressure

CORE Business Academy Class
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What This Class Is About

This class reframes objections as information rather than resistance. Attendees learn how to slow down, clarify the real concern, respond with empathy and evidence, and help prospects make informed decisions without arguing, manipulating, or creating unnecessary pressure.

What Attendees Will Take Away

  • A process for identifying the concern behind the stated objection.
  • Questions for clarifying price, timing, trust, authority, and fit.
  • Techniques for responding calmly and confidently.
  • Ways to preserve trust even when the answer is not an immediate yes.
  • A library of adaptable responses for common objections.

Ready to Attend?

Handle objections with confidence while protecting the relationship. Click the button below to complete the interest form and be notified when this class is scheduled.

Complete the Class Interest Form →
Follow-Up That Converts

Follow-Up That Converts

CORE Business Academy Class
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What This Class Is About

Follow-Up That Converts teaches attendees how to remain helpful, relevant, and consistent after an initial conversation. The class covers timing, message structure, value-based follow-up, multiple communication channels, CRM tracking, and how to stay persistent without becoming annoying.

What Attendees Will Take Away

  • A practical follow-up cadence for different sales situations.
  • Message templates that provide value and create clear next steps.
  • Guidance for using email, text, phone, and CRM reminders appropriately.
  • Techniques for re-engaging quiet or delayed prospects.
  • A system for tracking follow-up so opportunities do not disappear.

Ready to Attend?

Most opportunities are lost because follow-up stops too soon or adds no value. Click the button below to complete the interest form and request this class.

Complete the Class Interest Form →
Consultative Selling

Consultative Selling

CORE Business Academy Class
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What This Class Is About

Consultative Selling teaches professionals how to act as trusted problem-solvers rather than product pushers. Attendees learn how to diagnose needs, understand business impact, explore options, and recommend solutions that align with the customer’s priorities and decision process.

What Attendees Will Take Away

  • A structured approach to discovery and needs analysis.
  • Questions that uncover impact, urgency, priorities, and desired outcomes.
  • Methods for presenting recommendations based on value and fit.
  • Techniques for involving multiple stakeholders and decision-makers.
  • A more credible, customer-centered sales process.

Ready to Attend?

Become the person customers trust to help them make better decisions. Click the button below to complete the interest form and join the notification list.

Complete the Class Interest Form →
Networking for Business Growth

Networking for Business Growth

CORE Business Academy Class
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What This Class Is About

Networking for Business Growth helps attendees move beyond collecting business cards and toward building meaningful professional relationships. The class covers introductions, curiosity-driven conversation, follow-up, referral readiness, relationship maintenance, and how to create value before asking for business.

What Attendees Will Take Away

  • A clear networking introduction that communicates who you help and how.
  • Conversation starters that feel natural and relationship-focused.
  • A follow-up process for turning brief meetings into real connections.
  • Strategies for giving value and becoming more referable.
  • A practical networking plan tied to business goals.

Ready to Attend?

Your next opportunity may begin with one better conversation. Click the button below to complete the interest form and request notification for this class.

Complete the Class Interest Form →
Customer Experience Fundamentals

Customer Experience Fundamentals

CORE Business Academy Class
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What This Class Is About

Customer Experience Fundamentals examines the complete journey a customer has with a business, from first awareness through purchase, service, follow-up, and referral. Attendees learn how communication, consistency, expectations, systems, and employee behavior shape trust and loyalty.

What Attendees Will Take Away

  • A method for mapping the customer journey and key moments that matter.
  • Tools for identifying friction, confusion, delays, and broken expectations.
  • Strategies for creating more consistent communication and service.
  • Approaches for gathering and using customer feedback.
  • An action plan for improving one high-impact part of the experience.

Ready to Attend?

Customer experience is created in every interaction, whether it is designed or not. Click the button below to complete the interest form and request this class.

Complete the Class Interest Form →
Referral Marketing

Referral Marketing

CORE Business Academy Class
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What This Class Is About

Referral Marketing teaches businesses how to earn and encourage introductions through trust, service, communication, and clear referral systems. The class explains when and how to ask, how to make referrals easy, and how to nurture relationships with customers and professional partners.

What Attendees Will Take Away

  • A practical referral strategy for customers and partners.
  • Language for asking for referrals naturally and professionally.
  • Tools for explaining who makes a strong referral.
  • Methods for tracking, thanking, and following up on introductions.
  • Ideas for building a repeatable referral culture.

Ready to Attend?

Strong referrals are built, not left to chance. Click the button below to complete the interest form and be notified when Referral Marketing is offered.

Complete the Class Interest Form →
Communication Skills for Leaders

Communication Skills for Leaders

CORE Business Academy Class
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What This Class Is About

Communication Skills for Leaders helps owners, managers, ministry leaders, and team leads communicate expectations, feedback, decisions, changes, and priorities more clearly. The class addresses listening, tone, difficult conversations, accountability, and the importance of matching the message to the audience.

What Attendees Will Take Away

  • Techniques for communicating expectations and priorities clearly.
  • Listening skills that reduce misunderstanding and defensiveness.
  • A practical framework for feedback and difficult conversations.
  • Strategies for adapting communication to different people and situations.
  • Tools for creating alignment, accountability, and trust.

Ready to Attend?

Leadership communication affects culture, performance, and relationships. Click the button below to complete the interest form and request the next class.

Complete the Class Interest Form →
5 Classes

Marketing Academy

Hands-on training for stronger visibility, better content, clearer messaging, and practical marketing execution.

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Social Media 101

Social Media 101

CORE Business Academy Class
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What This Class Is About

Social Media 101 gives beginners a practical introduction to choosing platforms, understanding audiences, creating useful content, posting consistently, engaging responsibly, and measuring what matters. The class helps attendees move from random posting to a clearer, more intentional approach.

What Attendees Will Take Away

  • A basic understanding of major social platforms and their audiences.
  • Guidance for choosing the right platforms for personal or business goals.
  • A simple content-planning process.
  • Practical posting, engagement, and profile-improvement tips.
  • A starter plan for building consistency without becoming overwhelmed.

Ready to Attend?

Stop guessing and begin using social media with greater purpose. Click the button below to complete the interest form and request notification for Social Media 101.

Complete the Class Interest Form →
Canva for Business

Canva for Beginners

CORE Business Academy Class
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What This Class Is About

Canva for Beginners introduces attendees to the Canva workspace and the essential tools needed to create professional-looking graphics without advanced design experience. The class covers templates, text, images, colors, alignment, exporting, and simple design principles.

What Attendees Will Take Away

  • Confidence navigating the Canva interface.
  • Skills for editing templates, text, images, colors, and layouts.
  • Basic design principles that improve readability and consistency.
  • Guidance for creating social posts, flyers, presentations, and simple marketing materials.
  • A finished design or practical project started during class.

Ready to Attend?

You do not need to be a designer to create better visual content. Click the button below to complete the interest form and be notified when Canva for Beginners is offered.

Complete the Class Interest Form →
Mastering Canva

Mastering Canva

CORE Business Academy Class
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What This Class Is About

Mastering Canva builds on foundational skills and explores brand kits, advanced layout techniques, animation, video, presentations, reusable templates, resizing, collaboration, and more efficient design workflows. The class is designed for attendees who want to create stronger visual content faster and more consistently.

What Attendees Will Take Away

  • Advanced techniques for layout, hierarchy, spacing, and visual consistency.
  • Practical use of brand kits, templates, resizing, animation, and video.
  • Methods for building reusable content systems.
  • Collaboration and organization strategies for teams.
  • A more efficient workflow for producing professional branded materials.

Ready to Attend?

Take your Canva skills beyond basic templates. Click the button below to complete the interest form and request notification for the next Mastering Canva class.

Complete the Class Interest Form →
Google Business Profile Optimization

Google Business Profile Optimization

CORE Business Academy Class
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What This Class Is About

Google Business Profile Optimization teaches local businesses how to improve the completeness, accuracy, credibility, and activity of their Google presence. The class covers categories, services, descriptions, photos, reviews, posts, questions, updates, and the connection between profile quality and local visibility.

What Attendees Will Take Away

  • A checklist for completing and improving a Google Business Profile.
  • Guidance for categories, services, descriptions, hours, and business information.
  • Practical strategies for photos, posts, reviews, and customer engagement.
  • Common mistakes that weaken trust or local visibility.
  • A prioritized plan for improving the profile after class.

Ready to Attend?

Customers are already searching; make sure your business gives them a reason to choose you. Click the button below to complete the interest form and request this class.

Complete the Class Interest Form →
Copywriting Fundamentals

Copywriting Fundamentals

CORE Business Academy Class
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What This Class Is About

Copywriting Fundamentals teaches attendees how to write clearer, more persuasive messages for websites, emails, social media, offers, advertisements, and sales materials. The class focuses on understanding the audience, communicating value, reducing confusion, and creating a clear next step.

What Attendees Will Take Away

  • A practical framework for writing audience-focused copy.
  • Techniques for stronger headlines, openings, benefits, and calls to action.
  • Methods for turning features into meaningful customer value.
  • Editing strategies that improve clarity, credibility, and flow.
  • Reusable templates for common business and marketing messages.

Ready to Attend?

Better words can improve every part of your marketing and sales process. Click the button below to complete the interest form and request notification for Copywriting Fundamentals.

Complete the Class Interest Form →
4 Classes

Technology Bus Community Series

Accessible community classes delivered through The Technology Bus and partner locations.

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Smartphone Essentials

Smartphone Essentials

CORE Business Academy Class
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What This Class Is About

Smartphone Essentials helps beginners use their phones more confidently and safely. The class covers settings, contacts, messaging, photos, apps, updates, storage, accessibility, privacy, and basic troubleshooting in clear, practical language.

What Attendees Will Take Away

  • Greater confidence navigating common smartphone settings and features.
  • Skills for managing contacts, messages, photos, and apps.
  • Safer practices for updates, permissions, privacy, and suspicious messages.
  • Tips for storage, accessibility, battery use, and basic troubleshooting.
  • A personal list of settings or features to improve after class.

Ready to Attend?

Your smartphone should make life easier, not more confusing. Click the button below to complete the interest form and be notified when Smartphone Essentials is offered.

Complete the Class Interest Form →
Internet Basics

Internet Basics

CORE Business Academy Class
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What This Class Is About

Internet Basics provides a beginner-friendly introduction to browsers, search engines, websites, links, downloads, accounts, online forms, email, and safe browsing. The class helps attendees understand what is happening when they go online and how to avoid common mistakes.

What Attendees Will Take Away

  • A clear understanding of browsers, websites, links, tabs, and search engines.
  • Better search habits for finding useful and credible information.
  • Safer practices for downloads, forms, accounts, and suspicious websites.
  • Confidence navigating common online tasks.
  • A practical checklist for safer and more effective internet use.

Ready to Attend?

Build the confidence to use the internet more safely and independently. Click the button below to complete the interest form and request the next Internet Basics class.

Complete the Class Interest Form →
Community AI Awareness

Community AI Awareness

CORE Business Academy Class
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What This Class Is About

Community AI Awareness introduces the public to artificial intelligence in plain language. The class explains where AI appears in everyday life, what generative tools can do, where errors and risks occur, and how individuals can make more informed decisions about AI-created content and automated systems.

What Attendees Will Take Away

  • A plain-language understanding of artificial intelligence and generative AI.
  • Examples of AI in work, school, media, services, and everyday devices.
  • Awareness of misinformation, deepfakes, bias, privacy, and inaccurate output.
  • Practical questions to ask when encountering AI-generated content.
  • Greater confidence participating in conversations and decisions about AI.

Ready to Attend?

AI is already affecting everyday life. Click the button below to complete the interest form and be notified when Community AI Awareness is offered.

Complete the Class Interest Form →
Technology Bus Demonstrations

Technology Bus Demonstrations

CORE Business Academy Class
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What This Class Is About

Technology Bus Demonstrations provide an interactive introduction to The Technology Bus, its mobile classroom technology, connectivity, devices, learning tools, and community mission. Demonstrations can be adapted for schools, events, businesses, families, and community organizations.

What Attendees Will Take Away

  • A guided look at the Technology Bus and its mobile learning environment.
  • Hands-on exposure to practical technology tools and equipment.
  • An understanding of available classes, workshops, and community programs.
  • Opportunities to ask questions and explore future learning needs.
  • Information about partnerships, bookings, and bringing the bus to an event or organization.

Ready to Attend?

Bring practical technology education directly to your community or event. Click the button below to complete the interest form and tell us you are interested in a Technology Bus demonstration.

Complete the Class Interest Form →

The Technology Bus

The Technology Bus™ is the mobile classroom and community outreach division of CORE Business Academy.

Instead of being a separate offering, the bus becomes a mobile front door into the academy model by bringing practical classes directly to neighborhoods, schools, churches, libraries, community centers, senior communities, businesses, and events.

Powered by Starlink WiFi, it provides reliable high-speed internet access and a hands-on learning environment for technology, business, digital discernment, and community education classes.

View Online Brochure → View Upcoming Tech Bus Classes → Learn More →
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Books & Resources

Explore Craig Tomanini’s books and educational resources connected to business, technology, leadership, and practical growth.

Books by Craig Tomanini

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Ready to Start Learning?

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CORE Business Academy
A Business Education Organization by ASKCRAIGTEE and The Technology Business Coach™.